Though social media was developed to stay in touch with our near and dear ones scattered here and there, it’s evolved to where companies have seen it as an opportunity to connect with consumers. The remarkable growth of the customer service industry has played a pivotal role in this transformation of social media becoming a…
We are still in the midst of the fourth industrial revolution (Industry 4.0) encompassing smart technologies like AI, machine learning, automation, big data analytics, robotization, smart systems, virtualization, and the Internet of Things (IoT). But, Industry 5.0 is well underway, building upon the advancements of its predecessor. By adding the human edge, Industry 5.0 is…
Cloud technology has become an integral part of modern businesses, revolutionizing the way organizations store, manage, and access data. As this technology continues to evolve at a rapid pace, it is crucial for businesses to stay abreast of the latest trends and advancements in cloud and infrastructure. Let’s navigate through the intricacies of cloud technology…
In today’s digital era, businesses must continuously evolve to remain in the competitive market, making digital transformation a vital strategic focus. This entails harnessing digital tools to fundamentally reshape business operations and enhance customer value. The speed of digital transformation is accelerating exponentially, fueled by progress in technology and evolving customer demands. To keep pace…
Have you wondered why EQ (Emotional Quotient) is equally important as IQ (Intelligence Quotient)? For starters, our emotional intelligence allows us to make decisions that we perceive as good or beneficial. UX/UI designers understand this well and consider this while designing websites and applications. By creating designs that evoke a personal and emotional connection, UX/UI…
Robotic Process Automation or RPA in banking has emerged as a game-changer in the industry, revolutionizing the way financial institutions operate. This technology has gained significant traction in the banking sector due to its ability to enhance operational efficiency, reduce costs, and improve customer experiences. The Importance of Efficiency in Banking Efficiency is crucial for…
Business Process Improvement (BPI) goes beyond simply maintaining the status quo. While its name suggests some fine-tuning, BPI focuses on optimizing business processes to ensure they remain relevant and continue to deliver customer satisfaction. This guarantees an organization’s survival and unlocks opportunities for growth and success in a competitive environment. The dynamics of retail are…
Social Media Marketing (SMM): Overview, Functionality, Pros, and Cons What Is Social Media Marketing (SMM)? Social media marketing (SMM), also known as digital or e-marketing, leverages social media platforms for brand building, increasing sales, and driving traffic to websites. It enables companies to engage with both existing and new customers, utilizing data analytics to measure…